Kitzbühel – one of the world’s most prestigious alpine destinations presents itself with a chic new branding and fresh image campaign by Alexander Kellas and photographer Jork Weismann.
Agency: Alexander Kellas Creative Direction
SERVICES:
branding / graphic design / story telling /
communication / art direction
COLLABORATION:
since 2021
Let’s meet at the Graben in Vienna, one of
the most famous and elegant shopping streets
in Europe. Usually the area is almost free
of billboards, but when the
opportunity presented itself we
did not hesitate and launched our
campaign above the Hermès Store.
From Kitzbühel with love.
Q: How to detox my child from electronics?
A: Introduce them to some wonderful offline content.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
The Reminiscence bump.
For better or for worse, our most vivid
memories are the ones we made
as teenagers and young adults.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
More than words.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
Quo Vadis, Marie?
Let’s talk Generation Z.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
Collaborate,
especially when you share the
same demographics.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
Outfits by Lena Hoschek
If you know, you know.
(the importance of insider marketing)
Creative Direction: Alexander Kellas
Photo: Jork Weismann
ME TIME:
Don’t be afraid of your freedom,
especially in times of a pandemic.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
No victory without a challenge.
Watch out Aspen, St Moritz and Courcheve.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
From Kitzbühel with love.
Mega billboard at the Kärntnerstraße
in the first district of Vienna.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
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