Kitzbühel – one of the world’s most prestigious alpine destinations presents itself with a chic new branding and fresh image campaign by Alexander Kellas and photographer Jork Weismann.
Agency: Alexander Kellas Creative Direction
SERVICES:
branding / graphic design / story telling /
communication / art direction
COLLABORATION:
since 2021
Hello Vienna! Hello World!
Let’s meet at the Graben in Vienna, one of
the most famous and elegant shopping streets
in Europe. Usually the area is almost free
of billboards, but when the
opportunity presented itself we
did not hesitate and launched our
Summer 2021 campaign above the Hermès Store.
From Kitzbühel with love.
Q: How to detox my child from electronics?
A: Introduce them to some wonderful offline content.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
Big Smiles.
Our most vivid memories are the ones we made
as teenagers and young adults.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
One look is worth a thousand words.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
Quo Vadis, Marie?
Teens want to do things, not see things.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
Reach your target audience
and let them know you’re there to meet their needs.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
Outfits by Lena Hoschek
In the know.
(the importance of insider marketing)
Creative Direction: Alexander Kellas
Photo: Jork Weismann
ME TIME.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
No victory without a challenge.
Watch out Aspen, St Moritz and Courcheve.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
BIG SENSUALITY
Summer 2022 – From Kitzbühel with love.
Mega billboard at the Kärntnerstraße
in the first district of Vienna.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
WINK-WINK
January 2023, St. Stephen’s Square Vienna.
Let’s interrupt the city’s dull winter grey with some bright sunny alpine orange.
Creative Direction: Alexander Kellas
Photo: Jork Weismann
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