For more than 130 years, Bacchus the god of hedonism, keeps a keen eye on his guests.Built-in 1885, this elegant Haussmanesque building was the first home to a public spa, then a café frequented by Manet, Pissaro, Degas and intellectuals like Marcel Proust or Emile Zola. In the 80s and 90s, Les Bains returned to its former glory as hub of nightlife: Joy Division recorded a live album in the basement, Prince gave impromptu performances and Depeche Mode played years before selling out stadiums… and since then the party (and recreation) has never stopped.
Agency: Alexander Kellas Creative Direction
SERVICES:
branding / story telling / graphic design /
communication / art direction / merchandising /
packaging design
COLLABORATION:
since 2013
conceptualized by creative director Alexander Kellas
and Jean-Pierre Marois the owner of Les Bains Paris.
The powerful and very detailed design symbolizes
the continuity between the past, present and
future of Les Bains Paris.
Visualization by Greg Coulton
„In reinventing a notorious nightspot without falling into the nostalgia trap, Les Bains has pulled off the near impossible.“
Vogue France
by Denis Montel RDAI
by Ellen von Unwerth, graphics by Alexander Kellas
by Les Bains Guerbois.
Packaging and flacon design
by Alexander Kellas
Dakota Johnson and Raf Simons,
Lauren Santo Domingo
and Elisabeth von Thurn und Taxis.
Photo: Courtesy of Christian Dior
by Denis Montel RDAI
Les Bains for Christian Dior Parfums.
Photo by Victor Malecot
entrance. Designed by Alexander Kellas
The designer is unknown but not forgotten
designed by Alexander Kellas.
The design references the glorious
past of the Les Bains as an extraordinary
breeding ground for young artistic talents
„the cross section of clubgoers and creatives, highbrow and low, glamorous and underground, big names and nobodies, all mingling by the mosaic tile pool.“
The New York Times
Photo by Jérôme Galland
Photo by Guillaume Grasset
at Rue de Verneuil designed by Tristan Auer
by Sutor Mantellassi
Packaging design by Alexander Kellas
Tristan Auer after Andy Warhol’s
screen test sofa from The Factory.
Photographed by Sonia Sieff
by Denis Montel RDAI
photographed by Foc Kan
art of Keith Haring.
Design by Alexander Kellas
Alexander Kellas featuring a fresco by
NYC graffiti legend Futura painted
in 1983 at Les Bains. The work is still present
on site and represents an important mark
in the development of graffiti art in Europe
executed during the artist residency at
Les Bains in 2013
Each fragrance is an olfactive journey to
a specific year and story of the rich
past of the first Parisian temple of beauty
and well-being founded in 1885.
Packaging concept and design
by Alexander Kellas
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