For more than 130 years, Bacchus the god of hedonism, keeps a keen eye on his guests. Built-in 1885, this elegant Haussmanesque building was the first home to a public spa, then a café frequented by Manet, Pissaro, Degas and intellectuals like Marcel Proust or Emile Zola. In the 80s and 90s, Les Bains returned to its former glory as hub of nightlife: Joy Division recorded a live album in the basement, Prince gave impromptu performances and Depeche Mode played years before selling out stadiums… and since then the party (and recreation) has never stopped.
Agency: Alexander Kellas Creative Direction
branding / story telling / graphic design /
communication / art direction / merchandising /
„In reinventing a notorious nightspot without falling into the nostalgia trap, Les Bains has pulled off the near impossible.“
„the cross section of clubgoers and creatives, highbrow and low, glamorous and underground, big names and nobodies, all mingling by the mosaic tile pool.“
The New York Times
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